About Liat Ben-Zur

Professional Bio:

Liat Ben-Zur is a distinguished technology executive and corporate board member with a reputation for driving digital transformation, product innovation, and strategic growth. She has an exceptional career spanning more than 25 years, with her transformative leadership shaping the technological trajectory of global powerhouses such as Microsoft, Royal Philips, and Qualcomm.

During her tenure as Corporate Vice President for Consumer Services at Microsoft, Liat transformed Microsoft’s Consumer businesses, growing flatlined $6B services businesses to over $13B in under 4 years.  She spearheaded the turnaround of Microsoft’s Edge browser, driving share growth (after 15 consecutive years of share loss to Chrome), launched the world’s first commercial GPT-4 AI-powered service (Bing search), and doubled Microsoft’s consumer SaaS subscription in 3 years.

Previously, as the Senior Vice President at Royal Philips, Liat led the company’s digital transformation, launching over 30 connected IoT and personal health products and instilling an agile, data-driven culture. As Senior Director of Product Management at Qualcomm, Liat launched QCOM’s first open-source project (AllJoyn), evolving that into the largest global IoT Alliance (AllSeen).

Throughout her career, Liat has garnered numerous accolades, notably being named one of “7 Rising Stars of Wireless,” “4 Women Waves in the World of IoT,” one of Inspiring Fifty’s “Most Inspirational Women in Technology,” and one of “The Female Mentors Making a Difference in Silicon Valley” by Mashable. Liat’s passion for leveraging technology for positive impact fuels her dynamic career and establishes her as a leading force in the global technology ecosystem.

Liat excels in navigating complex mobile, IoT, and AI disruptions. She provides strategic guidance on disruptive technologies and product led growth, executes successful M&A strategies, and leads organizational change. As a strategic advisor, Liat now actively engages in VC deal flow evaluation and helps B2B SaaS and B2C startups harness the power of AI and product led growth to transform their markets.

Drawing from her own experiences as a top executive in Fortune 50 companies, Liat passionately advocates for equity, diversity, and inclusion in the tech industry. She has served as the exec sponsor of Microsoft’s LGBTQIA ERG (GLEAM) and is passionate about driving cultural transformation and building more inclusive tech. 

Liat earned a BSEE, magna cum laude, from UC Davis and an MBA with high distinction from UCLA Anderson School of Management. She is also a prolific inventor with multiple technology patents.




  1. Hi Liat. You visited my About.me profile, so I checked out your (awesome) profile, too, and then ended up discovering your blog as well. What a great mix of topics!

    From a business standpoint, I am passionate about connected devices and in particular intelligent assistants and other forms of smart apps. It would be great to collaborate sometime on a project! In the meantime, since you do have a lot of varied interests and seem to like to dig deeply into them, I’d like to introduce you to a product from one of the companies I work with called Primal (see http://www.primal.com). Primal is an intelligent assistant for content discovery. It finds content based on your interests (like hip hop music or parenting). The website has more info, or you can simply give it a try by following @Primal on Twitter and tweeting a link about a topic you like. If Primal finds any interesting related content, it will tweet back to you a small content digest of up to 10 related articles. If you try it, please feel free to let me know what you think.

  2. Hello!

    My name is Alix Cirac, and I work with a company called ABUV Media. One of our current goals is to provide resources to young women and girls who are interested in STEM careers, specially computer science! I’d love to help young females who are interested in computer science, coding, gaming, and software engineering by writing an online guidebook on the subject. One of the trends I’ve come across in my research is the lack of strong female role models in the space. You are obviously an incredible female that counteracts this trend! I’d like to create a list of “Females to Follow” in the industry, with a piece of advice and the social media handles of participants so computer girls around the world have some successful women in the field to look up to.

    If you’re interested, I’d love to feature you as one of our role models. It will take five minutes of your time and we can handle everything over email. Please let me know if you’ll participate, and thanks in advance for your time!

    Hoping to hear from you soon!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.