Navigating AI Disruption with Strategic Clarity

Liat Ben-Zur is CEO of LBZ Advisory and a former Microsoft CVP who advises boards and CEOs on AI strategy and governance.

Leveraging 30+ years of leadership at Microsoft, Philips, and Qualcomm to guide CEOs and boards through transformative growth.

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Who does Liat work with, and when should you bring her in?

Liat works with founders, C-suites, and boards who need to move from AI pilots to results. Bring her in when pilot fatigue or internal resistance is stalling progress. The right way to work with her depends on what you need: advisory for strategy and governance work with your leadership team, speaking for keynotes and panels, or The Bias Advantage if you want a playbook your team can use in its own meetings and offsites.

Credibility & Origin Story

From Scaling AI at Microsoft to Guiding Boardrooms

Executive Track Record

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Launched the first commercial GPT-4 product and grew a flat-lined $6 B consumer business to $14 B.

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Modernised a legacy portfolio by shipping 30 + connected-health products.

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Built the industry’s largest IoT alliance, linking hundreds of global electronics partners.

Board Governance

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FTSE-100 Director advising on AI governance, data strategy & digital growth.

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Board voice on AI product ethics & product strategy in mental health.

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Advising high growth SaaS platform on PLG and AI powered enterprise GTM

Liat’s insights on board-level AI oversight are captured in the AI Governance Playbook for Boards, a 29-page strategic guide used by directors and executives to build structured AI governance frameworks.

Today, I bring this frontline experience directly to founders, C-suites, and boards, making AI practical, powerful, and profitable.

Named Most Influential AI Advisor Driving AI-Powered PLG Strategies 2025 by Enterprise World

Liat Ben-Zur speaking on stage in front of a Web Summit sign
As featured in
Liat Ben-Zur speaking on stage beside a slide reading "improve the lives of 3 billion people"

From Concept to Impact: Proven AI Guidance

From launching billion-dollar AI products to modernizing global health systems, I’ve led through the complexity others are just learning to navigate. Now, I bring that clarity to boards, founders, and product leaders who can’t afford to guess.

Podcasts & Interviews

If you’re leading through resistance, stagnation, or strategic noise—I help you move with clarity, conviction, and speed.

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