Author name: Liat Ben-Zur

Oy Gevalt! is a blog dedicated to my grandmother, Guta Gantz. An Aushwitz and Buchenwald survivor, she is not only the strongest women I've ever known, she also invented "Leaning In". As in, leaning into her grandkids to get married already! She said Oy Gevalt! a lot. For those of you non-Yiddish speakers, 'Oy Gevalt' is an expression of utmost anxiety, frustration or shock. Similar to how we might use "Good Grief!" or "OMG!" Often used while kvetching, it's a very poignant expression for any working mother of two and/or women in tech. I am both. www.linkedin.com/in/lbenzur www.twitter.com/lbenzur

AI

The AIO Playbook: How to Get Your Brand into AI Answers

AI assistants are replacing search results with synthesized answers and recommendations. This playbook explains how companies get their products, services, and content included in AI answers across ChatGPT, Gemini, Claude, and Copilot, and what to change now to avoid disappearing at the moment of decision.

AI, Healthcare, Healthtech

The Healthcare AI Wars Heat Up: Why Claude for Health and ChatGPT for Health Are Fighting Different Battles

Claude for Healthcare and ChatGPT for Health are often compared as rivals. They are not. One targets consumer trust and intent formation. The other targets healthcare operations, policy, and throughput. This piece breaks down who each platform is really built for, where they overlap, and what their rise means for healthcare providers, payers, and vertical health companies.

AI, Product Management

THE ECONOMICS OF INTELLIGENCE: A FRAMEWORK FOR PRICING AI FEATURES

Stop guessing how to price AI. Use this 4-quadrant framework to map value against cost, protect your margins, and monetize outcomes effectively. Excerpt: If you attempt to pass on AI costs simply because your compute bill increased, you are operating with a utility mindset. Here is how to map your AI features against “Competitive Necessity” and “Cost Structure” to build a winning pricing strategy.

AI

Corporate Functions Don’t Need Efficiency Plans. They Need Strategic Plans.

AI is flipping the old hierarchy that treated HR, Finance, Legal, and IT as overhead. When coordination and routine knowledge work become cheap, efficiency stops being the prize. Corporate functions must plan like operating divisions, building AI-native platforms that create defensible advantage and prevent the firm from drifting into hollow bureaucracy.

AI, Board of DIrectors, culture

Are We Living in a Golden Age of Stupidity? Why AI Is Making Us Dumber and What Leaders Can Do About It

New MIT research reveals a disturbing truth: when we use AI to think for us, our brains literally shut down. We’re entering a “stupidogenic society” where technology erodes our ability to think critically, remember information, and reason independently. For business leaders, the question isn’t whether to adopt AI—it’s how to deploy it without destroying your workforce’s most valuable asset: their ability to think.

AI

The Prompt Collapse: Why Natural Language Interfaces Are About to Eat Traditional Software

The end of software as we know it has already started. For decades, we believed learning the interface was part of the job—memorizing commands, clicking through menus, mastering shortcuts. That belief just died. With natural language interfaces, the barrier between human intent and computer execution disappears. You don’t “use” software anymore. You talk to it. The result: an entire industry built on complexity is about to collapse, and the winners will be those who know what good looks like, not how to make it.

AI

The Memory Wars: How AI Context Windows Are Becoming the New Platform Battleground

AI’s next platform war isn’t about model size or processing speed—it’s about memory. Just as RAM defined computing power and browser share determined internet dominance, context window size is now defining the boundaries of AI usefulness. But the true battle isn’t technical; it’s relational. Whoever controls the persistence layer—the memory that spans conversations, projects, and personal context—will own the future of human-AI collaboration.

From Claude’s 200K tokens to Gemini’s 2M window, context is fast becoming the new real estate of knowledge work. Each interaction builds relationship equity, compounds value, and raises switching costs. The “Memory Wars” have already begun, reshaping how we work, create, and even think. The question isn’t whether you’ll need AI that remembers—it’s whether you’ll own that memory, or it will own you.

AI

Walmart and OpenAI Just Changed the Future of Shopping: What This Means For All Retailers

Walmart’s partnership with OpenAI isn’t just a clever new feature—it’s a rewiring of online shopping. With Instant Checkout inside ChatGPT, the “search → click → cart” ritual gives way to briefing an AI agent that can recommend, assemble, and purchase in one conversation. This piece explains why that shift matters: how intent aggregation changes discovery, why apps become backends, and how Agent Interface Optimization (AIO) replaces SEO for transactional queries. It also offers a pragmatic 18-month playbook—what to expose via APIs, how to structure product data, what to measure (agent-originated revenue, AI conversion), and where to build moats (fulfillment reliability, trust signals, first-party datasets). If you lead e-commerce, retail media, D2C growth, or product/ops, this is your field guide to competing for inclusion in the AI shelf—and doing it profitably

AI

How to Prove AI ROI When the Value is Mostly Productivity, Not Revenue

Struggling to justify AI investments that boost productivity but not direct revenue? This guide provides a proven framework to quantify time savings, calculate the return on investment for your AI tools, and demonstrate the tangible business impact of your AI initiatives, even when direct revenue gains aren’t the primary metric.

AI

The Anti-Use Case: Why Subtraction Improves AI Traction

Most companies confuse “more” with “momentum.” They pile up AI use cases like trophies on a shelf—impressive to look at, useless to execute. Real traction doesn’t come from adding, it comes from subtracting. By filtering through a framework that balances build vs. buy, partner fit, data moat potential, and business relevance, leaders can focus on the few initiatives that compound into durable advantage. Subtraction isn’t the death of innovation. It’s the discipline that makes innovation matter.

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