Author name: Liat Ben-Zur

Oy Gevalt! is a blog dedicated to my grandmother, Guta Gantz. An Aushwitz and Buchenwald survivor, she is not only the strongest women I've ever known, she also invented "Leaning In". As in, leaning into her grandkids to get married already! She said Oy Gevalt! a lot. For those of you non-Yiddish speakers, 'Oy Gevalt' is an expression of utmost anxiety, frustration or shock. Similar to how we might use "Good Grief!" or "OMG!" Often used while kvetching, it's a very poignant expression for any working mother of two and/or women in tech. I am both. www.linkedin.com/in/lbenzur www.twitter.com/lbenzur

AI

Tokenmaxxing: Big Tech’s Costly Productivity Trap

Big Tech engineers are now competing on internal leaderboards to burn the most AI tokens—racking up $100k+ monthly bills in the name of ‘productivity.’ It’s the new engagement trap: more tokens, more waste, and the same dangerous incentives that once poisoned social media. Why startups with constraints may actually win.

AI

Why the AI Era Is Killing SaaS Valuations — And What Survives

Enterprise SaaS built its growth engine on a hidden dependency: your customers’ headcount. AI is now severing that dependency. This essay examines the real story behind the 2026 software selloff — what the Klarna saga actually revealed, why infrastructure is outperforming applications, and a framework for understanding which software companies survive the transition.

AI, Board of DIrectors, Leadership

AI Fluency Is the New Leadership Imperative

The most capable contributor on your team may not be human. That changes everything about leadership — not just what you use, but what you know, what you govern, and what you hire for. Six research-backed skills separate leaders who are genuinely building AI-fluent organizations from those who bought tools and called it transformation.

AI, Business Strategy, culture

How Agentic AI Is Reshaping the Business Enterprise: Strategy, Tools, and Real-World Risks (HR, Finance, Legal)

Beyond the software lab, Agentic AI is quietly restructuring the enterprise. While the hype focuses on AI coders, the real economic shift is happening in Finance, HR, and Legal departments. This strategic analysis moves past the buzzwords to identify the top tools actually delivering results, the “black box” risks leaders must mitigate, and how to transition your team from process-followers to system-orchestrators.

AI

The AIO Playbook: How to Get Your Brand into AI Answers

AI assistants are replacing search results with synthesized answers and recommendations. This playbook explains how companies get their products, services, and content included in AI answers across ChatGPT, Gemini, Claude, and Copilot, and what to change now to avoid disappearing at the moment of decision.

AI, Healthcare, Healthtech

The Healthcare AI Wars Heat Up: Why Claude for Health and ChatGPT for Health Are Fighting Different Battles

Claude for Healthcare and ChatGPT for Health are often compared as rivals. They are not. One targets consumer trust and intent formation. The other targets healthcare operations, policy, and throughput. This piece breaks down who each platform is really built for, where they overlap, and what their rise means for healthcare providers, payers, and vertical health companies.

AI, Product Management

THE ECONOMICS OF INTELLIGENCE: A FRAMEWORK FOR PRICING AI FEATURES

Stop guessing how to price AI. Use this 4-quadrant framework to map value against cost, protect your margins, and monetize outcomes effectively. Excerpt: If you attempt to pass on AI costs simply because your compute bill increased, you are operating with a utility mindset. Here is how to map your AI features against “Competitive Necessity” and “Cost Structure” to build a winning pricing strategy.

AI

Corporate Functions Don’t Need Efficiency Plans. They Need Strategic Plans.

AI is flipping the old hierarchy that treated HR, Finance, Legal, and IT as overhead. When coordination and routine knowledge work become cheap, efficiency stops being the prize. Corporate functions must plan like operating divisions, building AI-native platforms that create defensible advantage and prevent the firm from drifting into hollow bureaucracy.

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