Last updated: August 6, 2026
This Privacy Policy explains how LBZ Advisory (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit liatbenzur.com (the “Site”), subscribe to our communications, submit a form, or purchase access to paid content. By using the Site, you agree to the practices described here.
1. Who We Are
LBZ Advisory is the advisory practice of Liat Benzur, providing AI strategy, product-led growth, and leadership advisory services. If you have any questions about this policy or your personal information, you can reach us through the contact page on our Site.
2. Information We Collect
Information you provide to us
- Contact and inquiry details. When you fill out a contact form, request information, or email us, we collect the details you provide — typically your name, email address, and the contents of your message.
- Newsletter and subscription details. When you subscribe to our email list or download a resource, we collect your name and email address so we can send you the content and related communications.
- Assessment and lead-capture tools. When you use interactive tools on the Site, such as the AI Board Readiness Scorecard, we collect the information you enter and the responses you submit so we can generate your results and follow up if you request it.
- Purchase and account details. When you buy access to paid content or services, we collect the information needed to complete your purchase, such as your name, email address, and billing details. Payment card details are entered directly with our payment processor and are not stored on our servers (see Section 4).
Information collected automatically
- Usage and device data. When you visit the Site, we and our service providers may automatically collect information such as your IP address, browser type, device information, pages viewed, referring pages, and the dates and times of your visits.
- Cookies and similar technologies. We use cookies and similar technologies to operate the Site, remember your preferences, and understand how the Site is used. See Section 5 for details.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide the information, resources, or services you request;
- Send you newsletters, updates, and marketing communications you have signed up for (you can unsubscribe at any time);
- Deliver and manage access to paid content and process your purchases;
- Operate, maintain, secure, and improve the Site and our services;
- Analyze how the Site is used so we can make it better;
- Detect, prevent, and address spam, fraud, security issues, and technical problems; and
- Comply with our legal obligations and enforce our terms.
4. Third-Party Services We Use
We rely on trusted third-party service providers to run our Site and business. These providers process personal information on our behalf, and each has its own privacy policy governing how it handles data:
| Service | Purpose |
|---|---|
| Kit (formerly ConvertKit) | Email newsletter, subscription forms, and marketing communications |
| Attio | Customer relationship management (storing and organizing contact and lead information) |
| Stripe | Processing payments for paid content and services |
| WordPress.com / Automattic (including Jetpack and Akismet) | Website hosting, security, site statistics, and spam filtering |
| Email delivery provider (SMTP) | Reliable delivery of transactional and form-notification emails |
| Google Analytics (via Site Kit) | Measuring website traffic and understanding how visitors use the Site |
| Advertising measurement and audience building through the LinkedIn Insight Tag |
We share personal information with these providers only as needed for them to perform their services for us. We do not sell your personal information.
5. Cookies and Tracking
Cookies are small text files stored on your device. We use them to keep the Site functioning correctly, remember your preferences, and gather aggregate analytics about how visitors use the Site. Some cookies are set by the third-party services listed above.
Advertising and measurement. We advertise on LinkedIn and use the LinkedIn Insight Tag on this Site. It sets cookies that let us measure how many people visit the Site after seeing or clicking one of our ads, and it allows us to show follow-up ads to people who have visited. We use it for measurement and audience building only. We do not sell your personal information.
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect how parts of the Site function. You can also opt out of LinkedIn advertising cookies in your LinkedIn settings, and opt out of Google Analytics using Google’s browser opt-out add-on.
6. How We Share Your Information
We do not sell your personal information. We may share it in the following limited circumstances:
- With service providers who perform services on our behalf, as described in Section 4;
- For legal reasons, if required to do so by law or in response to valid legal requests, or to protect the rights, property, or safety of LBZ Advisory, our users, or others; and
- In a business transfer, such as a merger, acquisition, or sale of assets, in which case personal information may be among the assets transferred.
7. Data Retention
We keep your personal information for as long as it is needed for the purposes described in this policy — for example, for as long as you remain subscribed to our communications, as long as needed to provide services or paid content you have purchased, and as required to meet legal, accounting, or reporting obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.
8. Your Choices and Rights
- Unsubscribe. You can opt out of marketing emails at any time by clicking the unsubscribe link in any message we send.
- Access, correction, and deletion. You may request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. To make a request, contact us through the contact page.
- Cookies. You can manage cookies through your browser settings as described in Section 5.
We will respond to your request in accordance with applicable law. We may need to verify your identity before acting on certain requests.
9. Data Security
We take reasonable technical and organizational measures to protect your personal information against loss, misuse, and unauthorized access. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links
The Site may contain links to third-party websites and services that we do not control. This policy does not apply to those sites, and we encourage you to review the privacy policies of any third-party site you visit.
11. Children’s Privacy
The Site is intended for a professional, adult audience and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.
13. Contact Us
If you have any questions or requests regarding this Privacy Policy or your personal information, please reach out through the contact page on our Site.