Go-to-Market Strategy

AI, Business Strategy, Customer Retention, Go-to-Market Strategy, Growth Hacking, Market Disruption, platforms, Product Management, Product-led Growth

The Rise and Fall of Mobile Apps: Embracing the ChatGPT Plugin Revolution

Liat Ben-Zur / March 28, 2023

I predict that over the next 3 years we will be witnessing the disruption of mobile apps as we know […]

Business Strategy, Customer Retention, Go-to-Market Strategy, Growth Hacking, Market Disruption, Product-led Growth, Startup Success, Uncategorized, User Acquisition

10 Essential Mental Models for Product-led Growth: Real-World Examples

Liat Ben-Zur / March 15, 2023

Product-led growth (PLG) has become an increasingly popular go-to-market strategy, fueled by the success of numerous companies that have utilized