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10 Essential Mental Models for Product-led Growth: Real-World Examples
Product-led growth (PLG) has become an increasingly popular go-to-market strategy, fueled by the success of numerous companies that have utilized their products as the primary driver of customer acquisition, conversion, and expansion. A few key mental models can greatly improve your success with a product-led growth approach. To illustrate how these mental models have been… Continue reading
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What are the most important metrics for product leaders to focus on?
One of the biggest challenges big companies face is having too many KPIs across silo’d teams and functions without alignment on a North Star Metric. The result is a bunch of vanity KPIs that don’t quite ladder up to move a shared business objective. Continue reading
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Ditching Loss Aversion: How to Break Free from Incrementalism and Pursue Transformative Ideas
Why do so many companies and product leaders focus on incremental improvements? Because it feels safer to tweak a tried-and-tested product or service in order to eke out those extra few percentage points that might make it marginally better. Its almost guaranteed to show some incremental growth and short term returns. Whereas the bigger bets… Continue reading
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Prompt Engineering: The Future of Non-Programming Languages
In the world of programming, there is a new kid on the block that’s making waves. Prompt Engineering is a new language that’s catching on like wildfire, and for good reason. This new language has the potential to revolutionize the way we think about programming, designing, art creation, video creation, writing and more. Here’s why… Continue reading
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Best Believe – A poem for my team
One of my favorite things to do is write raps and poems. Never underestimate the power and beauty of words. So to close out 2021, after yet another difficult pandemic year where my organization not only persevered, but thrived, I penned this poem for my team at Microsoft to show my gratitude. Best Believe Breaking… Continue reading
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Authentic.
I’m not afraid to speak my mind. My tongue is sharp, though not unkind. I shock to make a point sometimes I quote JayZ and Kendrick’s rhymes I do not always fit the mold I can react too strong, I’m told My tone comes off too hard, too bold Why can’t your voice stay calm… Continue reading
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Whitepaper Poetry
Microsoft invented the PowerPoint Giving power to your pitch and bullets to your points Breathing beautiful graphs to your stats and conjoints Then Amazon invented the 6 pager Cuz clarity of thought and storytelling are major Cuz pitch decks take too much paper And presentations can be time wasters I use both. But I still… Continue reading
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Dear IoT Platform Vendors, Please Read This
The Problem 1: For Large Corporates, Digital Transformation Is Often Slow and Painful Many large corporates across multiple verticals today are being disrupted by the convergence of wireless, big data, and the Internet of Things (IoT). From connected homes and autonomous automobiles to healthcare, retail and smart cities, whole industries are being transformed. Connected… Continue reading
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How to Harness the Data Revolution For Your Everyday Health
(This Blog was first published by Philips at : https://www.philips.com/a-w/innovationmatters/innovation-matters-overview/landing/container6/healthcare-on-demand.html) Liat Ben-Zur uncovers how we can harness the data revolution and integrate it further into our everyday health. Healthcare is transforming in front of our eyes. From watches that tell more than time and health apps through to home health monitoring devices, we have never… Continue reading
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Good Leadership Is Like a Jackalope
Good leadership defines a clear vision, a big vision, and articulates that crisply. Good leadership is the ability to make decisions. Sometimes very tough and unpopular ones. Good leadership understands that not taking decisions is effectively making a decision, passively. And that there are consequences to passive decision making. Good leadership is listening, integrating, synthesizing, pulling… Continue reading
About Me
Liat Ben-Zur is a highly accomplished business builder and transformation leader with over 25 years of experience in product innovation, mobile and IoT disruption, and consumer and B2B growth. Her leadership roles at Microsoft, Royal Philips, and Qualcomm have driven digital transformations, launched numerous connected AI and IoT products, and built inclusive company cultures. A believer in user-centric technology, Liat has been recognized with multiple awards for her contributions to the industry. Liat holds an MBA from UCLA’s Anderson School of Management and a BSEE from UC Davis, and is involved in various boards and advisory roles, helping leaders around the world use AI to reshape their industries.
Recent Posts
- The Rise and Fall of Mobile Apps: Embracing the ChatGPT Plugin Revolution
- The Fire Next Time: Reflections on AI and the Future of Humanity
- Embracing Your Uniqueness: When You Feel Like ‘The Only’ on a Team
- 8 Untapped Industries Ripe for Disruption and the Keys to Winning
- 10 Essential Mental Models for Product-led Growth: Real-World Examples